Branding, Graphic design, Typography, Art direction.
— My design approach
Like many other designers there is a process I follow in order to create high quality work that meets the objectives set at the beginning of the project. Here are the steps:
Setting the Brief
This is a critical stage of discovery and learning, which consists of a discussion between client and designer. This stage enables me to understand the business I am designing and get to know who I will be working with. We will work together to identify and agree project objectives, deliverables, deadlines and budget etc.
Research & Ideas
I will then review all the information from the brief and begin looking at styles, competitors and trends etc which could influence the ideas. I will select and develop the strongest ideas and present them to the you explaining my thought process and evaluating against the brief. Feedback from the client will follow.
Together, we evaluate the concepts against the brief. Any amendments are made the the chosen visuals and submitted for sign off. This is where the design really comes to life.
Finalisation & Delivery
This is the most rewarding part. Once you are happy, which is the most important part, I will supply all final artwork files, or supply to the printer. I like to build long-term relationships with all my clients, so once we have launched your project, we can both monitor the growth and impact – and find other ways to work together.
Throughout the project I like to have key deadlines for each stage, this keeps your project on time and on budget. Communication is key throughout the design process by both myself and the client, I welcome any feedback and questions you may have.
— My graphic design services
Branding & Logo Design
Working with you I create unique brand identities that are tailored to your brief.
Using type and imagery I create clear and engaging designs for print marketing .
Website & Digital Design
Interactive responsive websites, email templates and a few other creative features.
I create infographics and diagrams, they are a creative way to show complex data.
I enjoy sketching and creating typefaces, as well as experimenting with type.
Wayfinding & Sign design
I use clear typographic stucture to get people to where they need to be.