Desuto is a Mental Capacity Act decision support tools that have been designed by experts in health and social care with busy staff in mind. Less time spent on the computer means more time can be spent providing direct care. Their tools guide the user through complex decisions, produce detailed reports in a matter of minutes and autocomplete DoLS forms. The brand needed to reflect this, working together we established core values that communicate through the identity. Visit www.desuto.com

The Logo

The key function for the logo was simplicity. We created a simple logotype identity that has instant impact. A bold sans serif font was used to give a contemporary look and give longevity.

The Logo

To give the brand identity a positive and engaging tone I developed a colour palette that is calm and friendly, by using calm pastel tones but also worked with one another.