The Agile PR is the consultancy of chartered PR practitioner, Rachel Picken. Rachel offers a range of brand and PR strategy and integrated marketing and campaign evaluation. She asked me to come up with a simple concept that encapsulates her approach, and communicate it though her website. 
Visit www.theagilepr.co.uk

The Logo

The key function for the logo was simplicity. We created a simple logotype identity that has instant impact. A bold sans serif font was used to give a contemporary look and give longevity.

Colours

A palette of impactful colours were developed to support the logo. These colours all complemented the primary purple colour and uses the blue and purple as the core brand colour.

The idea

We wanted to show clear communication between agency and client as well as connection and working together to achieve the end goal. To show the service offering and ‘brand focus’ we put the ‘PR’ element as a superscript this also gave the logo balance and created a better hierarchy between name and service.

Website design

A responsive design and developed using a bootstrap framework and WordPress. We wanted to create something that was simple and displayed information in a clear and concise manner. To make it easy to contact for the user we placed a contact form at the bottom of every page.